WHAT I DO:
I’m a storyteller and aspiring creative marketing professional passionate about creating content that connects with people through personality, emotion, and clear storytelling. My work spans social media marketing, on-camera content, and creative projects that aim to entertain, engage, and leave a lasting impression.
SKILLS & CERTIFICATIONS:
BA, Business Administration
SOCIAL MEDIA MARKETING
Conceptualized, scripted, directed, and edited an evergreen piece answering one of PopRox Dance Studio’s most frequently asked questions: “What class level should I take?”. The video helps new customers understand leveling options while strengthening PopRox’s brand voice and approachability.
Results: 100k+ views, 1650+ likes, 158 shares, — Pinned across PopRox social platforms as a long-term customer resource
LEVELS GUIDE | POPROX DANCE STUDIO
“FAVORITE ARTISTS?” | BCEC @ UCI
Created and hosted an interactive student engagement video in which participants identified songs from their favorite artists for a chance to win a sticker. Designed for strengthening brand personality, social media engagement and audience participation.
Results: 12k+ views, 24 comments, 36 shares, — Pinned on BCEC Instagram page as a brand-defining video.
INSTAGRAM AD | CHOPITUP BARBERSHOP
Produced a short-form Instagram commercial highlighting the barbershop’s personality, humor, and barber skills to attract younger male customers. Independently pitched the project and created the concept, filming, and editing.
Results: 3k+ views, 70+ likes, 7 shares. — Currently the top-performing video on the shop’s Instagram page.
CREATIVE PROJECTS
“I JUST MIGHT”
Conceptualized, directed, and starred in a cinematic short-form dance story promoting PopRox Dance Studio and Life On Mars Bar, leveraging cross-collaboration between creators and brands to drive organic engagement while highlighting brand personality.
Results: 22k+ views, 650+ likes, 200+ comments, 70+ shares
“AMEN”
Directed and choreographed a multi-style dance concept video featuring PopRox instructors performing to the same song for the first time on video-form. Designed to showcase the new studio space + the diverse dance styles of our instructors while highlighting the instructor's chemistry and community culture.
Results: 11k+ views, 270+ likes, 40+ comments, 20 shares
CONNECT WITH ME!
WORK WITH ME!
Interested in working together? Fill out some info and I will get back to you ASAP. Excited to hear from you!